Profile of Paul Haley, BA (Hons), MBA, MCIM, FCMI, FInstLM, FInstSMM - Director & Principal Small Business Advisor

paul.haley@strategymatrix.co.uk
Behind all the letters are 20 successful years of business strategies, risk analyses and profitability initiatives - of ensuring that businesses thrive and make money.
Marketing and business networking specialist. Business Planning Expert. Cross cultural international working specialist.
Recent assignments have involved restructuring and refocusing management teams, for new markets - and developing a module specifically for GPs. Currently involved with the SEEDA Merlin Project as a post investment Mentor for business growth. Appointed as regional Deal Manager for Advantage Business Angels to offer Angel Investment Finance to businesses.

Profile of Paul Helliwell, MinstD, FInstSMM - Director & Software Sales specialist

paul.helliwell@strategymatrix.co.uk
Paul specialises in the creation and development of alliance strategies including third party re-seller channels.
He's spent the past 18 years in the corporate market place, at board level, creating profitable business-to-business revenue streams for, among others, IBM, EDS, PWC and KPMG.
Paul has wide practical experience of resolving complex, business development and marketing strategies, in IT, financial services and retail.

Profile of Roger Linley, MA

roger.linley@strategymatrix.co.uk
Roger's core skills are verbal and written communication. He has a strong ability to identify the heart of a proposition quickly and to articulate and communicate it effectively to key audiences. Roger began his career as a copy writer for a number of prestigious advertising, marketing and brand agencies and he has worked with a portfolio of world class brands for the last fifteen years. One of his key tasks with Strategy Matrix is to make rapid connections between the product or service offer, the growth aspirations of the client and the messages necessary to communicate with real impact to the market. He has considerable experience of technology-based brands and services and, among many other projects, has worked extensively with NCR and IBM. At the other end of the spectrum, he conceived and delivered the first UK web site for premier champagne marque, Veuve Clicquot. Roger is currently involved in a variety of Strategy Matrix projects, covering the bases from market and product portfolio research to strategic messaging and creative deliverables. He is supported by an expert and experienced team.